Includes bibliographical references and index.
|Statement||[edited by] TC Melewar, Elif Karaosmanoglu.|
|Contributions||Melewar, T. C., Karaosmanoglu, Elif, 1975-|
|LC Classifications||HD59.2 .C66 2008|
|The Physical Object|
|LC Control Number||2008015911|
Visual identity is becoming more of an issue as national, multinational, and even small and medium sized enterprises are using corporate branding as a strategic tool for competitive advantage. This book brings together recent thoughts on corporate branding and corporate identity management using a basis of practitioners' own experiences. Contemporary Thoughts on Corporate Branding and Corporate Identity Management Edited by T. C. Melewar Brunei Business School, UK Elif Karaosmanoglu ITU Faculty of Management, Turkey. Buy Contemporary Thoughts on Corporate Branding and Corporate Identity Management by T C Melewar, Elif Karaosmanoglu (ISBN: ) from Amazon's Book Store. Everyday low prices and free delivery on eligible : T C Melewar, Elif Karaosmanoglu. Whilst there is a large amount of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate communication studies, although these two have the most to contribute to how companies manage their brands, image and corporate identities in the 21 st Century. This book seeks to redress this balance and provide insights, via case studies or histories, on issues such as nation branding, managing .
branding and corporate marketing Seeing through the fog John M.T. Balmer Bradford School of Management, The University of Bradford, UK KeywordsCorporate identity, Corporate Communications, Brands, Corporate image AbstractOutlines 15 explanations for the fog which has enveloped the nascent domains of corporate identity and corporate marketing. Contemporary Thoughts on Corporate Branding and Corporate Identity Management pp | Cite as Brand Identification: A Theory-based Construct for Conceptualizing Links between Corporate Branding, Identity and Communications. for Measuring Corporate Brand Equity: Linking Corporate Brand Equity with Corporate Performance,” Book Chapter in Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Edited by T.C. Melewar and Elif Karaosmanoglu, London, UK: . Findings – The study reiterates the case that corporate identity, corporate branding, corporate communications, and corporate reputation should be integrated under the umbrella title of.
Anisimova, T & Mavondo, F , Aligning corporate brand perceptions: Does it matter? in TC Melewar & E Karaosmanoglu (eds), Contemporary Thoughts on Corporate Branding and Corporate Identity Management. 1st edn, Palgrave Macmillan, Basingstoke UK, pp. Performance,” Book Chapter in Contemporary Thoughts on Corporate Branding and Corporate Identity Management, Edited by T.C. Melewar and Elif Karaosmanoglu, London, UK: . Brand and Corporate Identity Management pdf 1. BRAND & CORPORAT E IDENT IT Y MANAGEMENT 2. • Determine the difference between a brand and corporate identity • Recognize the need for branding especially in the service industry • Identify what can be branded and types of brands • Appreciate the challenges associated with branding services • Identify a simple approach to branding . "Strategic Brand Management in Higher Education offers a unique, robust and useful perspective to all university stakeholders. The book is well organised around a strategic planning structure, updated by contemporary branding developments like co-creation. Building blocks are strategy, planning, co-creation and metrics.